Why Mobile Websites Are a Must For Business

Businesses Must Have A Mobile Website In Place

The demand for mobile websites has never been higher, and it presents a great opportunity for business owners to set themselves apart from the competition. Think about it, when is the last time you used your mobile phone to look up some information and got annoyed that the info you were trying to find was on a site that wasn’t a mobile friendly website? It happens all the time. The numbers show that more and more consumers are using mobile devices to find information, and they do not stay on a site and take any action if it is not a mobile website. 

What is a mobile website?

So what is a mobile website as opposed to a regular website that most companies have? A regular website is typically designed to be viewed on a desktop computer. When a person views the site on a smaller mobile device, the experience is not that great because certain elements from the original site may not appear or may not function properly. Mobile websites take care of this problem by creating a version of the website that is specifically designed to look great on mobile devices. Typically, mobile websites also include different features that are designed to take advantage of the capabilities of a mobile device, such as a click-to-call button, allowing the potential customer to easily access the business. 

Benefits to a mobile website...

There are many benefits to having a mobile website in place for any business. The main benefit of a mobile website is obviously providing a better overall experience for potential customers. Statistics show that over 60% of traffic will leave a site without taking any action if the site is not mobile friendly, while 67% will stay and take action if they are looking at a mobile optimized website. There are over 70 million Americans and 58 million Europeans browsing websites from their phone every month. It is essential that businesses provide these consumers with the experience and quick access to their company to maximize the potential of this traffic. 

How to get a mobile website...

So how does a company implement a mobile website? Does the company have to pay for a completely new version of the site? Craig Tuttle Marketing is a great source for businesses who are looking to go mobile. They will give businesses an opportunity to test their site to see how it currently looks on a mobile phone. They will also give a preview of what their site could look like if it was a mobile optimized website. They offer this as a free service for businesses that may want to explore implementing a mobile website into their business. When they do create a mobile website for a business, they do not create an entirely separate website. They simply create a mobile website that will appear when visitors access their site with a mobile device. This creates a much better experience for their potential customers. 

Consumers are making buying decisions from mobile websites more and more in today’s world. If your business does not have a mobile website in place, you are missing out on a potentially incredible amount of new customers and clients. The numbers show that consumers are accessing information from mobile devices on a regular basis, and providing them with a full optimized mobile website will ultimately create more business. It is imperative to business owners to ensure that they give their customers the best possible experience by implementing a mobile website for their business immediately.