Quality Over Quantity: Content & Social Media Marketing Lessons from 2015 was originally published on BruceClay.com, home of expert search engine optimization tips.
If one lesson emerged regarding content in 2015, it was that digital marketer's strategy should revolve around quality over quantity. Quality necessitates editorial planning, audience understanding and persona research, as well as the social media marketing and PR outreach. Throughout the year, experts in our field (including Gary Illyes, Marty Weintraub, Wil Reynolds, Lisa Buyer and Mindy Weinstein) shared their tried-and-true tactics for creating what Rand Fishkin lovingly refers to as 10X better content.
In today's content-focused track of the 2015 Virtual Conference, read up on these tactics and find out how you can apply them to your own content marketing.
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