Thursday, July 30, 2015

Interview with Bing’s Duane Forrester: Looking Into the Future of Search & Tech

Interview with Bing’s Duane Forrester: Looking Into the Future of Search & Tech was originally published on BruceClay.com, home of expert search engine optimization tips.

Duane Forrester wins Search Personality of the Year at the 2014 U.S. Search Awards.Anyone who knows Duane Forrester, Bing's head of search, knows he's a got a ton of SEO knowledge to share, plus personality to go with it (he is, after all, the U.S. Search Awards reigning Search Personality of the Year). Duane joined Bruce Clay in the studio for a special episode of digital marketing podcast SEM Synergy.

The podcast episode is 30 minutes filled with future-forward perspective on a lot of the search engine optimization industry’s favorite topics — from how and when wearable tech will really take off to the emergence of digital assistants like Cortana and Siri.

Read on for highlights from this exclusive interview with Duane Forrester. You don't want to miss it when he sounds off on:

  • hat users really want from mobile search
  • The growth of mobile-specific algorithms
  • Why Google Glass actually matters
  • How Duane uses technology to overcome human flaws
  • Bing's approach to SEO wish lists
  • Why search engines aren't as transparent as they'd like to be

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