Infinite Scroll & SEO: Do They Mix?

Infinite Scroll & SEO: Do They Mix? was originally published on BruceClay.com, home of expert search engine optimization tips.

Infinite scrolling is the process of loading content when the user brings it into view, i.e. when the user scrolls or clicks. Infinite scrolling is great for:

• User experience, as it can lead users to content they might not have otherwise discovered
• Time on page, as users theoretically read longer
• Reducing above-the-fold content load time

However, infinite scroll carries risk for content indexing and ranking, and may even decrease user interaction on the site.

Read on to discover what infinite scrolling is, the potential SEO hazard it poses, the problems Etsy encountered when it added infinite scroll, and why our recommendation is to proceed with caution.