Winning at Mobile PPC Advertising – SMX Liveblog was originally published on BruceClay.com, home of expert search engine optimization tips.
This SMX East session titled “Winning At Mobile PPC (Beyond mCommerce)” promises to take us beyond the “why you have to be on mobile” rhetoric, since that's now a given. Speakers Aaron Levy, Amy Bishop and John Busby will share from their experience (they’re all senior-level ad managers) to help advertisers take advantage of mobile user behavior to drive ecommerce. They ask (and answer):
- Why mobile doesn't convert like desktop.
- Four types of mobile users and what they want.
- How to adjust ad radius to increase activity.
- What Google AdWords tools help you track conversions from phone calls or other.
Read the full liveblog.
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