Link Building in the Penguin Age: SEOs on Earning, Pruning and Disavowing Links

Link Building in the Penguin Age: SEOs on Earning, Pruning and Disavowing Links was originally published on BruceClay.com, home of expert search engine optimization tips.

Link building is a matter of hot debate among search engine optimization analysts because quality links are vital for top rankings while spam links can land a site with a serious search engine penalty. In the age of Penguin, attention must be paid not only to the links themselves but how they are earned. Even asking for links the wrong way can violate webmaster guidelines, according to a Google blog post from earlier this month.

As moderators of last Thursday’s SEO-focused Twitter chat, #SEOchat, we wanted to hear what top SEOs were feeling about the current state of link building, link removal and disavowing links. The debate was lively and at times surprising. Discover all the thought-provoking and controversial points of view!