Branding and Problem Solving: Thinking Bigger than Ranking with Wil Reynolds @SMX was originally published on BruceClay.com, home of expert search engine optimization tips.
Wil Reynolds (@WilReynolds), founder of Seer Interactive, wants you to think about this.
Does your content solve a problem, or does it exist simply to exist? If you're doing content for content's sake, or focusing on ranking just for ranking's sake, you're playing the digital marketing game wrong. Because your chief concerns should be the user, their frustrations, and creating content they can trust.
Read the full liveblog.
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