iPullRank’s Mike King Talks Persona Research, Lead Gen & High-Stakes SEO

iPullRank’s Mike King Talks Persona Research, Lead Gen & High-Stakes SEO was originally published on BruceClay.com, home of expert search engine optimization tips.

iPullRank founder Mike King joined me for a lively interview this morning, sharing key insights into digital marketing including:

• Interview-With-Michael-King-with-Christy-Kunjumonwhy thinking about keywords is "a distraction"
• the value of keyword research
• his favorite lead generation tactic
• challenges in working with high-stakes brands

This morning's 13-minute interview is jam-packed with SEO goodness — and it's just a taste of what's to come when King delivers talks at Pubcon Las Vegas and SMX East later this month. Check out the interview!.