Shining a Light on iBeacon & Google Eddystone: Location-Aware Marketing Made Possible with BLE Technology

Shining a Light on iBeacon & Google Eddystone: Location-Aware Marketing Made Possible with BLE Technology was originally published on BruceClay.com, home of expert search engine optimization tips.

BLE technology, including Apple's iBeacon and Google's Eddystone — while most digital marketers have heard of it, have they harnessed it? Media Wyse CEO Casey Markee is speaking about the technology powering location-aware marketing next month at Pubcon Las Vegas.

600_358079922Markee joined me for an interview on all things BLE this morning, starting off with the most important question: just what is this technology? From there, we looked at how BLE technology that makes location-aware alerts and offers possible, fits into the big picture of digital marketing, plus took a look at specific examples and case studies, and where the line between helpful and intrusive may be when it comes to beacons.

Check out the entire interview and/or read along here.