Tuesday, September 15, 2015

Gary Illyes: Panda Will Update Slowly with Refreshes, Penguin Updates Will Be Real-Time ━ Eventually

Gary Illyes: Panda Will Update Slowly with Refreshes, Penguin Updates Will Be Real-Time ━ Eventually was originally published on BruceClay.com, home of expert search engine optimization tips.

gary illyesGoogle Webmaster Trends Analyst Gary Illyes joined Bruce Clay for a candid chat about topics vital to SEO, including content for mobile, Gary's dream of a world where everyone employs HTTPS, and the reality of the Phantom updates -- plus plenty of talk about penalties and algorithm updates.

Here are key highlights right off the bat:

  • Panda updates will come slow with refreshes and Penguin updates will happen in real time
  • HTTPS can be seen as a tiebreaker between otherwise equal sites
  • Phantom was a core algorithm change
  • Google considers Panda part of the core algorithm now and does not think of it as a penalty
  • We are "months away" from the next Panda update

Watch the entire interview and/or read the transcript!

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